Geo-Teaser: Geo-Temporal Sequential Embedding Rank for Point-of-interest Recommendation

Point-of-interest (POI) recommendation is an important application for location-based social networks (LBSNs), which learns the user preference and mobility pattern from check-in sequences to recommend POIs. Previous studies show that modeling the sequential pattern of user check-ins is necessary for POI recommendation. Markov chain model, recurrent neural network, and the word2vec framework are used to model check-in sequences in previous work. However, all previous sequential models ignore the fact that checkin sequences on different days naturally exhibit the various temporal characteristics, for instance, “work" on weekday and “entertainment" on weekend. In this paper, we take this challenge and propose a Geo-Temporal sequential embedding rank (Geo-Teaser) model for POI recommendation. Inspired by the success of the word2vec framework to model the sequential contexts, we propose a temporal POI embedding model to learn POI representations under some particular temporal state. The temporal POI embedding model captures the contextual check-in information in sequences and the various temporal characteristics on different days as well. Furthermore, We propose a new way to incorporate the geographical influence into the pairwise preference ranking method through discriminating the unvisited POIs according to geographical information. Then we develop a geographically hierarchical pairwise preference ranking model. Finally, we propose a unified framework to recommend POIs combining these two models. To verify the effectiveness of our proposed method, we conduct experiments on two real-life datasets. Experimental results show that the Geo-Teaser model outperforms state-of-the-art models. Compared with the best baseline competitor, the Geo-Teaser model improves at least 20% on both datasets for all metrics.